In this workshop, you will dive deep into Digital Marketing tools and strategies, where you will be taken through real life customer journeys and online campaigns using multiple channels to drive your business forward.
In addition to the above, you will have a practical exercise on Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, and Instagram Ads. You will learn all the pros and cons of each.
You will also learn the difference between Digital marketing and Digital sales, and how effective content marketing puts a great foundation for successful online sales.
- Benefits of Digital Marketing: The 5Ss Model
- The 6 Categories of Digital Communication
- Digital Marketing Strategy: Setting SMART Objectives