This course introduces concepts and methods used for coordinating strategy formulation and the identification and evaluation of new product opportunities; planning and organizing the process of development; testing new products and new markets; and commercialization. Special emphasis is given to issues related to marketing and R & D. It explores the history of private and public rights in scientific discoveries and applied engineering, leading to the development of worldwide patent systems. A review of past cases involving inventions and patents indifferent industries will be explored.
To build an understanding of the key elements of intellectual property law, with emphasis on patents and copyrights and a briefer look at trade secrets and trademarks. Current issues relating to information technologies and business methods will be highlighted.